Question 3

1) The ads are speaking to constructed group of Black People. I assert that both videos construct a very casual relationship with their audience. In the Everest video the man is almost a friend tying to reach out to and help you. In the Ghetto Delta video, heavy “Ebonics” is used. The videos differ greatly though. The Everest commercial is constructing the friend-helping friend. The man is almost angry and seems fed up. He is critical of the viewer. He constructs a lazy viewer though phrases such as “you spend all day n the phone anyway”, “it’s not complicated, stop making it complicated”, “make a call that will help your life”, and the opening line “you’re sitting on the couch and your life is assign you by.” Slight slang is used also. The man cuts off he annunciation of g’s in words like passing and sitting. The viewer is also constructed to be a working class high school graduate who didn’t go to college.

Just watch this, critical take on Everest ads- http://www.youtube.com/watch?v=yJl0XuDKSjc&feature=related

This and the two videos on the sidebar labeled EVEREST COMMERCIAL and Mike Epps stand up.

The Ghetto Delta video asserts a lot of different stereotypes. It portrays Black People as drug abusers with multiple female partners. Ebonics is very prevalent and to such an extent that it makes the video almost incomprehensible. The cartoons themselves also make a construct of a Black Couple. Throughout the video sex, women, drugs, and alcohol are referenced.